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MVP 1 Scope & Boundaries

The first MVP focuses on one core mission:

:::important MVP Mission Help customers discover local bakers and help bakers establish an online presence. :::

To achieve this rapidly and reliably, the platform establishes clear boundaries between what is strictly included in MVP 1 and what is deferred to subsequent phases.

What MVP 1 Includes​

┌────────────────────────────────────────────────────────────────────────┐
│                          MVP 1 INCLUDED SCOPE                          │
├──────────────────┬───────────────────────┬─────────────────────────────┤
│ 1. Customer      │ 2. Baker              │ 3. Platform Admin           │
├──────────────────┼───────────────────────┼─────────────────────────────┤
│ • Landing page   │ • Email/Auth login    │ • Baker moderation/approval │
│ • Geo-discovery  │ • Store profile wizard│ • Public catalog oversight  │
│ • Keyword search │ • Catalog management  │ • Bad content deactivation  │
│ • Category tags  │ • Category organizing │ • Basic traffic analytics   │
│ • Store profiles │ • Pricing & variants  │ • SEO meta & sitemaps       │
│ • WhatsApp link  │ • Theme customization │ • Multi-tenant routing      │
└──────────────────┴───────────────────────┴─────────────────────────────┘

Customer Experience Scope​

  • Landing Page: Value proposition, instant location detector, featured local baker cards, curated category carousels, and search bar.
  • Location-Based Discovery: Browser geo-location detection with fallback to manual city/locality selection. Distance calculation and radius filtering.
  • Keyword & Category Search: Fast filtering by product type (Cakes, Cookies, Bread, Brownies), dietary tags (Eggless, Vegan), or baker name.
  • Public Baker Storefront: Multi-tenant profile view at flournsugar.com/:storeSlug detailing branding, biography, address, operating hours, and catalog.
  • Catalog Exploration: Clear cards showing item photos, descriptions, price tags, weight/quantity options, and availability badges.
  • Direct Inquiry: WhatsApp click-to-chat with automated message pre-fill, plus direct calling buttons.

Baker Experience Scope​

  • Authentication: Secure signup/login via Email/Password and Google OAuth. Password reset and email verification flows.
  • Store Onboarding: Guided wizard capturing store name, slug uniqueness, contact channels, and initial location.
  • Store Profile Management: Update store branding (logo, cover picture), bio, address, operational notes, and publish toggle (Draft vs Published).
  • Catalog Management: Create, edit, reorder, and deactivate products. Assign products to custom categories.
  • Pricing & Variants: Configure primary pricing, unit standards (e.g., 1 kg, 500 g, Box of 4), and custom variant options.
  • Visual Store Customizer: Selection of theme color palettes and typography pairings.

Platform & Admin Scope​

  • Store Moderation: Platform administration dashboard to view, approve, reject, or disable suspicious/problematic stores.
  • SEO Foundation: Server-side rendered meta tags, Open Graph images, canonical links, and auto-generated dynamic sitemaps.
  • Basic Analytics: Pageview events, inquiry click tracking, and store creation metrics.

What MVP 1 Intentionally Excludes​

The following features are strictly out of scope for MVP 1 to prevent delays and complexity:

Excluded FeatureRationale for ExclusionTarget Phase
In-App Payments / GatewayEliminates complex merchant KYC, payment gateway onboarding (Razorpay), chargeback handling, and refund liabilities.Phase 3
Native Shopping Cart & CheckoutReduces checkout friction; allows custom discussions for artisanal bakes.Phase 2
Live Order TrackingAvoids GPS tracking complexity and delivery partner API integrations.Phase 2
Delivery Fleet IntegrationDelivery is coordinated directly between baker and customer or local courier.Phase 3
Inventory Stock DecrementMost home bakes are made-to-order on pre-order lead times rather than pre-stocked inventory.Phase 4
Automated Commission BillingThe platform is 100% free for initial bakers to maximize supply acquisition.Stage 4
B2B Sourcing / Bulk IngredientsFocus is strictly consumer-to-baker discovery during launch.Phase 5
Native Mobile Apps (iOS/Android)Web-first responsive PWA delivers 95% of native experience at 10% of engineering maintenance.Post-MVP